About Itri Travels
ITRI Travels was created to share the authentic beauty of Morocco through journeys that connect travelers with its culture, landscapes, and people. From the golden dunes of the Sahara to the peaks of the Atlas and the charm of coastal towns, we design experiences that balance comfort and adventure while supporting local artisans, women's cooperatives, and nature conservation. With us, every trip is a meaningful story crafted with care, rooted in responsibility, and inspired by Morocco's spirit.
Our Story
From the constellations of the Orient and the stars named in Arabic, the idea of ITRI Travels was born. We envisioned Morocco as a shining star at the heart of the world, illuminating its diverse landscapes, traditions, and heritage. "ITRI" means "star" in the Amazigh language, a guiding light that reflects both our identity and our mission to share Morocco's brilliance with travelers from every corner of the globe.
At ITRI Travels, we believe that real journeys go beyond sightseeing. That's why we create authentic experiences designed to connect travelers with the true Moroccan way of life. From hands-on workshops with artisans, cooking classes with local families, to storytelling sessions in mountain villages, every moment is crafted to bring you closer to Morocco's culture and people.
Our story is one of passion, responsibility, and connection. We are committed to supporting local communities, preserving traditions, and offering meaningful travel that leaves a positive impact. With us, you won't just visit Morocco you'll live it, feel it, and carry its light with you long after your journey ends.
Our Impact
Numbers that reflect our commitment to providing exceptional travel experiences in Morocco.
Our Values
The principles that guide everything we do and ensure exceptional experiences for our travelers.
Safety First
We prioritize your safety with professional guides, quality equipment, comprehensive insurance, and a safety-driven culture in all our operations.
Local Expertise
Our team consists of native Berber guides with deep knowledge of Morocco's culture, history, traditions, and hidden gems that only locals know.
Premium Quality
We carefully select accommodations, transport, and experiences that exceed expectations, ensuring every aspect of your journey meets the highest standards.
Authentic Experiences
Connect with local communities and experience Morocco's genuine hospitality, traditions, and way of life through meaningful cultural exchanges.
What We Offer
Comprehensive travel services designed to create unforgettable Moroccan experiences for every type of traveler.
Organized Tours
Complete travel programs from one-day excursions to multi-week journeys, covering Morocco's most beautiful cities and landmarks including Marrakech, Fes, Chefchaouen, the Sahara Desert, and Merzouga.
Tailor-Made Trips
Personalized travel experiences based on your preferences and budget. Choose your favorite destinations, trip duration, and preferred activities while we handle all arrangements.
Adventure Experiences
Specialized trekking trips in the High Atlas Mountains, mountain biking adventures, ski touring, and cultural outdoor experiences with professional guides and quality equipment.
Our Mission
At ITRI Travels, our mission is to make Morocco shine as brightly as the star it is named after. We are dedicated to creating authentic journeys that go beyond tourism connecting travelers with the heart of Moroccan life through its culture, traditions, and people. By offering immersive workshops, hands-on classes, and genuine encounters, we ensure every experience is meaningful and memorable.
We aim to promote responsible tourism that supports local communities, empowers women's cooperatives, and helps preserve Morocco's natural and cultural heritage. Every journey with us is designed to give back, so that while you discover Morocco, Morocco itself continues to flourish. Above all, our mission is to guide travelers to experience Morocco not as outsiders, but as welcomed guests sharing its beauty, living its traditions, and carrying its spirit home like a shining star.
Our Promise
- Authenticity – Every journey is designed to show you the real Morocco, from daily life to hidden gems.
- Connection – We create meaningful encounters with locals through workshops, classes, and shared traditions.
- Responsibility – Your travels support local communities, artisans, and projects that protect culture and nature.
- Comfort & Care – Handpicked stays and thoughtful planning ensure your journey is smooth, safe, and memorable.
- Lasting Memories – We promise not just a trip, but an experience you'll carry with you long after you return home.
Ready to Start Your Adventure?
Let us help you create unforgettable memories in Morocco. Contact our travel experts today to plan your perfect journey.